Other companies include LiveRail, ranked #4 with 35.6 percent reach , and Google Sites #5 with 34.4 percent.
The Video ads refer streaming-video advertising only, do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
Here's the list of Top 10 Video AD Companies /Providers in June 2014 (USA Market):
Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population June 2014 Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included) Source: comScore Video Metrix | |
Property | % Reach Total U.S. Population |
BrightRoll Platform † | 49.8 |
Specific Media** | 40.8 |
AOL, Inc. | 36.7 |
LiveRail † | 35.6 |
Google Sites | 34.4 |
SpotXchange Video Advertising Platform † | 32.8 |
TubeMogul Video Ad Platform † | 32.5 |
Q1Media - AdExcite Video Platform † | 28.4 |
Tremor Video** | 27.2 |
YuMe** | 17.8 |
Note:
** Indicates video ad network
† Indicates video ad exchange/DSP/SSP
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